Fireball whisky lawsuit: Lawyer details case against liquor producer

Fireball whisky lawsuit: Lawyer details case against liquor producer

Fireball drinkers were being duped when they picked up a bottle of Fireball Cinnamon at advantage retailers, gasoline stations and supermarkets around the nation, in accordance to a recent lawsuit filed in Illinois. 

The bottles really don’t comprise any whisky. 

The Sazerac Company, the Fireball producer, manufactures, sector and sells cinnamon whisky less than the Fireball brand name. Nonetheless, in a Jan. 7 lawsuit, Anna Marquez statements the company misled people by advertising virtually identical 3.4-oz bottles of Fireball Cinnamon – malt drinks flavored to style like the company’s Fireball Cinnamon Whisky item – but won’t basically consist of whisky. 

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In accordance to the go well with, the products has been offered at 1000’s of outlets like grocery suppliers, big box vendors, fuel stations and convenience shops across the U.S. 

“People today affiliate the Fireball Cinnamon with whisky… by promoting [a] Fireball Cinnamon merchandise that is a malt-dependent beverage with a drop of whiskey taste, that is misleading,” Spencer Sheehan, a lawyer with Sheehan & Associates, P.C, who is managing the case, informed FOX Business. 

Representatives for the Sazerac Business declined to remark on pending litigation. 

While the mini bottles do not incorporate the phrase whisky, Marquez claimed in the accommodate that the enterprise manufactured the label “virtually equivalent” to its Fireball Cinnamon Whisky products. 


Miniature bottles of Fireball Whisky on display screen all through the 2022 Bar & Cafe Expo and Globe Tea Convention + Expo at the Las Vegas Conference Heart on March 23, 2022 in Las Vegas, Nevada. ( David Becker/Getty Photographs for Nightclub & Bar Media Team / Getty Photographs)

“Anticipating those people tiny bottles labeled “Fireball Cinnamon” to consist of whisky ‘[was] an simple mistake to make, and one particular supposed by the manufacture’” the match stated. 

Sheehan argued that a lot of men and women are not even conscious that sure ease shops or fuel stations usually are not authorized to provide liquor. 

“They’re not likely to inquire the clerk at the store… is there a change in your liquor beverage management regulations to authorize this'” he mentioned. 

Fireball lawsuit

Fireball maker is currently being sued more than statements that it mislead shoppers with its label.  (Anna Marquez/ United States District Cout Northern District Of Illionis)


In tiny print on the bottle, the label reads “With Normal Whisky & Other Flavors.” As a final result, shoppers will believe the item is a malt beverage with extra pure whisky and other flavors, the match claimed. 

“[What] the label signifies to say is that the Products has ‘Natural Whisky Flavors & Other Flavors’,” the match explained. “By not like the word ‘Flavors’ soon after ‘Natural Whisky,’ purchasers who appear intently will count on the distilled spirit of whisky was extra as a individual ingredient.” 

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The suit more states that whilst “federal and equivalent state polices allow the product’s use of the distilled spirit model name of Fireball, they prohibit the in general misleading impression designed as to “Fireball Cinnamon” model.” 

The accommodate also mentioned that because the “label misleads individuals into believing it is or incorporates distilled spirits,” the enterprise is also ready to provide the product “at a premium cost, $.99 for 50 mL.”

Sheehan wants the business to differentiate these two products and solutions so people will know that though they are shopping for a Fireball product, it may well not be whisky. He is also hoping that consumers who ordered the product or service will finally be compensated. 

“We think that shoppers have been misled and there has got to be a way to make that fair… for the reason that men and women paid out funds for it,” he said.