Ashley Chapman, chief operating officer at Chapman’s, samples an ice product bar at the company’s manufacturing facility in Markdale, Ont., on March 17. Chapman claims he would not interact in shrinkflation: ‘It’s a really sneaky way to bury a selling price raise, and to add insult to personal injury, throw a tiny additional tax in there on your faithful people.’Christopher Katsarov/The World and Mail When Björn Brown, a confessed “too-regular buyer” of quality ice cream, reached for a tub of Ben & Jerry’s Coffee Espresso BuzzBuzzBuzz at his nearby grocer in Oakville, Ont., recently, he was miffed but not shocked to see the size of the container experienced shrunk, like…