Law One-way links Published November 18, 2022 For far too prolonged, argues UB legislation professor Mark Bartholomew, judicial conclusions in intellectual home cases have been unpredictable and varied, dependent on a judge’s perception of irrespective of whether a brand, creative operate or business layout seems too very similar to an additional. Copyright, patent and trademark situations, he says, have been muddied by the mysteries of the resourceful method and how audiences perceive its products. In his new reserve, Intellectual House and the Mind (Cambridge University Press), Bartholomew factors to a extra arduous strategy: employing the tools of neuroscience to outline the phrases of the legal checks that apply in IP disputes. Students…