The XFL, whose 3rd endeavor at a non-NFL football league debuts in February, hired veteran sporting activities law firm Wendy Bass as main small business and legal officer. Bass invested the earlier two yrs as senior vice president of programming and rights management for NBC Sports Group. She oversaw acquisitions and programming and managed electronic media approach and partnerships. At the XFL, Bass will guide the lawful, folks functions, and engineering departments. The league declared her retain the services of in a Nov. 29 statement. Bass claimed via e mail the new league is working with Latham & Watkins for media discounts, Quarles & Brady on trademark challenges, and Rochester,…